Good news for small businesses! This year, consumers are embracing the spirit of giving, not just for loved ones but also for local shops. A recent GoDaddy survey found that 71% of U.S. shoppers are ready to spend more to support small businesses during Black Friday and the holiday season, with a whopping 53% willing to increase their budget by up to 10%.
A recent survey indicates that despite inflationary pressures, consumer sentiment towards small businesses remains positive. A significant majority of respondents (78%) reported an increased likelihood of shopping at small businesses during the upcoming Black Friday and holiday season. Notably, Gen Z and Millennial demographics demonstrated the highest propensity to shop small, with 85% and 83%, respectively. Key motivations for this trend include supporting local economies (30%), enhanced customer service (18%), and the availability of unique or handmade products (13%).
The Stakes Are Big for Small Businesses
To help small businesses prepare for the holiday season, GoDaddy surveyed U.S. consumers. The survey found that 40% of consumers plan to shop in the next four weeks, with nearly 20% focusing on Black Friday. Despite economic challenges, consumers are eager to support small businesses and are willing to pay a premium for unique products and excellent customer service.
Who Consumers Are Shopping for and How Much They’re Spending
GoDaddy’s survey highlights the generosity of holiday shoppers. Nearly a third of consumers are buying gifts for six or more people, and 10% are shopping for more than 10. Many are willing to spend generously, with 22% spending over $100 per person and 32% spending between $51 and $100. Self-gifting is also popular, especially among Gen Z, with 67% of all consumers planning to treat themselves, and 83% of Gen Z specifically.
So Many Tools and Resources to Help Small Businesses This Holiday Season
Small businesses, level up your holiday sales! GoDaddy’s Ultimate Guide to Holiday Campaign Planning offers everything you need: marketing tips by channel, promotion best practices, and AI tools to streamline the busy season. Get it all at GoDaddy.com, where you’ll also find solutions like the AI-powered GoDaddy Airo, praised by TechRadar for saving time and effort in building your online presence.
